Kerry Anne MacDougall

Kerry Anne graduated from Holland College’s Marketing and Advertising Management program in 2004 and has become a prominent entrepreneur, marketer, and community leader. She began her career with Sport New Brunswick, and in 2009, founded Insight Studio, a full-service marketing agency in Charlottetown.

In 2011, Dawn Binns joined the company as Partner and together they grew Insight Studio into one of PEI’s top marketing firms, serving diverse clients in sectors such as tourism, aquaculture, agriculture, hospitality and professional services.

In March of 2024, following a two-year cancer journey, Kerry Anne made the decision to step away from the agency to begin a new chapter in her career. Today, Kerry Anne operates under KA MacDougall Consulting, where she works closely with business owners and senior leaders to identify and solve complex challenges and drive purposeful, consistent growth.

Her consulting work is expanding across the country, and she also delivers powerful keynote talks on the transformative power of purpose. Through her passion and expertise, Kerry Anne inspires organizations and leaders to create meaningful, impactful change.

In addition to her professional success, Kerry Anne is deeply committed to giving back. Through mentoring and providing on-the-job training opportunities, she has supported countless students, and her business has been a significant employer of graduates from Holland College’s Marketing and Advertising Management program. Her community involvement has extended to organizations such as Downtown Charlottetown Inc, Family Business Atlantic, Startup Zone, UPEI, Stars for Life, The PEI Business Women’s Association, The Charlottetown Chamber of Commerce and Get Up and Go Events, making her a pillar of the Island’s business landscape. She is a proud member of The Charlottetown Executive Association and The Women President’s Organization.

Through her resilience, determination, and commitment to mentorship, Kerry Anne has transformed her vision into reality and continues to inspire the next generation of business leaders.

Kerry Anne received a Distinguished Alumni Award in 2024.