Start Date: September
Location: Tourism & Culinary Centre
Length: 2 Years
Credential: Diploma, Marketing and Advertising Management
Program Availability: Fall 2024 Term
Canadian Applicants: Open
International Applicants with a Valid Study Permit: Open
Other International Applicants: Closed
Program Availability: Fall 2025 Term
Canadian Applicants: Open
International Applicants with a Valid Study Permit: Open
Other International Applicants: Open
Do you have a creative mind? Do you like exploring digital, social media, advertising, and branding trends? If you said yes to those questions, then consider the Marketing and Advertising Management program.
Through your coursework, you’ll learn how to effectively market anything in today’s ever-changing, highly competitive marketing world. As a graduate, you'll know how to brand a product or service across multiple mediums and know how to make an impact on your audience.
Our program will help prepare you for a dynamic field with a wide range of skills, including marketing strategy, social media content management, market research, and advertising in many business environments. Throughout your time in the program, you will develop a comprehensive portfolio that effectively demonstrates your marketing education and proficiency to potential employers. We are members of the Canadian Marketing Association and the local Chamber of Commerce.
Upon successful completion of the program, graduates will be able to:
This program is located in the Tourism and Culinary Centre. Take a virtual tour.
This program has degree pathways, giving you the opportunity to receive credit for your Holland College diploma when you continue your education. For a complete list of agreements, visit the Degree Pathways page.
| Partner Institution | Credential | Details of Agreement |
|---|---|---|
| Athabasca University, Athabasca, Alberta | Bachelor of Professional Arts in Communications Studies | Graduates receive two years of credit toward Bachelor of Professional Arts in Communications Studies degree. This is an online program. |
| Capilano University, Vancouver, B.C. | Bachelor of Business Administration | Graduates receive 45 credits toward a Bachelor of Business Administration degree. |
| Mount Saint Vincent University, Halifax, N.S. | Bachelor of Business Administration | Graduates who meet MSVU entrance requirements receive two years of credit toward a Bachelor of Business Administration degree. |
| Griffith University, Queensland, Australia | Bachelor of Business Administration | Graduates may complete a Bachelor of Business degree with any major in one and half years. |
| University of Prince Edward Island, Charlottetown, P.E.I. | Bachelor of Arts | Graduates with a 70% average are granted up to 60 credit hours toward a Bachelor of Arts degree. |
NOTES:
Tuition, fees, and other costs are listed in Canadian dollars. International tuition includes the International Student Fee.
Fees are Course Based
|
1st Year |
Canadian |
International |
|---|---|---|
| Tuition | $4,550 | $10,550 |
| Fees | $978 | $1,728 |
| Other Costs | $1,314 | $1,314 |
| Total | $6,842 | $13,592 |
|
2nd Year |
Canadian |
International |
|---|---|---|
| Tuition | $4,550 | $9,650 |
| Fees | $1003 | $1,753 |
| Other Costs | $814 | $814 |
| Total | $6,367 | $12,217 |
|
Tuition & Fees |
1st Year |
2nd Year |
|---|---|---|
| Tuition | $ 4,550 | $ 4,550 |
| Lab Fee | $ 250 | $ 175 |
| Student Union | $ 178 | $ 178 |
| Health Insurance Fee | $ 470 | $ 470 |
| Fitness Centre Fee | $ 80 | $ 80 |
| Graduation Fee | - | $ 100 |
| Total payable to Holland College | $ 5,528 | $ 5,553 |
| 1st installment due first day of first semester | $ 3,128 | $ 3,178 |
| 2nd installment due first day of second semester | $ 2,400 | $ 2,375 |
|
Other Costs |
1st Year |
2nd Year |
| Books | $ 1,150 | $ 650 |
| On site parking (payable to Holland College) | $ 164 | $ 164 |
| Total | $1,314 | $ 814 |
| Grand Total | $6,842 | $6,367 |
|
Tuition and Other Fees |
1st Year |
2nd Year |
|---|---|---|
| Tuition* | $ 10,550 | $ 9,650 |
| Lab Fee | $ 250 | $ 175 |
| Student Union | $ 178 | $ 178 |
| Health Insurance Fee | $ 1,220 | $ 1,220 |
| Fitness Centre Fee | $ 80 | $ 80 |
| Graduation Fee | - | $ 100 |
| Total payable to Holland College | $ 12,278 | $ 11,403 |
| 1st installment due first day of first semester | $9,878 | $ 9,028 |
| 2nd installment due first day of second semester | $ 2,400 | $ 2,375 |
|
Other Costs |
1st Year |
2nd Year |
| Books | $ 1,150 | $ 650 |
| On site parking (payable to Holland College) | $ 164 | $ 164 |
| Total | $1,314 | $814 |
| Total | $13,592 | $12,217 |
*Includes the International Student Fee.
Many Holland College programs have degree pathway agreements with other post-secondary institutions. You can receive credit for your Holland College diploma toward a university degree or other post-graduate credential, saving you time and money! Find out more on the Degree Pathways page.
Course Code:SAFE-1005
An overview of the Occupational Health and Safety Act of Prince Edward Island. Students examine the legislation, how PEI employees are protected while on the job and the responsibilities of employees and employers.
Credit Value:0
Course Code:ACCT-1001
Gain an understanding of the accounting cycle and the use of accounting as an information system. Explore basic financial accounting theory and learn to analyze business transactions and the accounts affected by these transactions. Develop accounting skills by using the rules of debit and credit, journalizing business transactions, posting transactions, and completing financial statements.
Credit Value:3
Course Code:ACCT-1002
Building on the concepts from Financial Accounting I Part I, following a manual system and/or using accounting software, learn about subsidiary ledgers and special journals, as well as internal control and basic financial accounting theory and practical concepts. Learn to account for merchandise inventory. Develop the skills to prepare, maintain and close financial statements and learn the fundamental principles required to control and account for cash, banking, and inventory. Prepare payroll according to government guidelines and regulations and learn to follow procedures to account for sales tax and workers compensation.
Credit Value:3
Course Code:BUSI-1000
Explore the basic legal concepts and principles that govern personal and business relationships in Canada. Students examine legal concepts such as; negligence, formation and enforcement of contracts, professional misconduct and liability, personal property and real estate, negotiable instruments, employment law, and debtor/creditor law.
Credit Value:3
Course Code:BUSI-1143
Successful completion of this course will equip students with a foundation of basic leadership skills. A special focus is placed on skills which relate to communication, teamwork, management functions, styles of leadership, motivation, staffing, training, delegating, and performance assessments.
Credit Value:3
Course Code:BUSI-2050
Entrepreneurship education is the process of providing individuals with the concepts and skills to recognize opportunities that others have overlooked, and to have the insight and self-esteem to act where others have hesitated. This course includes instruction in opportunity recognition, obtaining resources, and initiating a business venture. It also provides instruction in business management processes such as business planning, capital development, marketing, and financial analysis. Students will have the opportunity to summarize much of what they have learned by researching and completing a business plan for a specific enterprise.
Credit Value:3
Course Code:COMM-1010
Review and practice English grammar. Develop the ability to convey thoughts clearly and concisely, building professional written communications skills for a variety of workplace settings.
Credit Value:3
Course Code:COMM-1400
Develop presentation skills required to be successful in today's business environment. Discover how to prepare to present including setting goals, identifying your audience, dealing with anxiety, developing listening skills and managing feedback. Learn to create business presentations for a variety of purposes and audiences using various tools and techniques.
Credit Value:3
Course Code:COMP-1000
Students learn productivity software and explore digital environments with practical applications for various workplaces and educational institutions. The main areas of focus include word processing, spreadsheets, presentation software, email and other electronic communication tools, various digital environments, and industry-specific applications.
Credit Value:3
Course Code:MKTG-1000
Learn the fundamentals of marketing and the major environmental factors influencing today's marketing environment. Discover how individual consumers, industrial and organizational buyers reach their purchase decisions. Develop an understanding of target marketing and examine the elements of the marketing mix.
Credit Value:3
Course Code:MKTG-1005
Integrated marketing communications involves the coordination of all forms of marketing communications in a unified effort to maximize the impact on an organization's customers and stakeholders. Examine the marketing communications mix and learn the nature and dynamics of tools available to marketing communication planners.
Credit Value:3
Course Code:MKTG-1100
Develop critical marketing research skills through identifying the issue, establishing various data sources and interpreting the findings to create evidence based recommendations. Students will incorporate ethical considerations related to market research.
Credit Value:3
Course Code:MKTG-1110
Examine the functions and practices of the advertising industry. Learn about the different advertising professional roles, the roles of the client and the advertising agency, and the creative and media planning processes.
Credit Value:3
Course Code:MKTG-1111
Examine design themes and ways to communicate advertising objectives to the end user. Execute professional, quality promotional material for advertising and marketing planners using various software.
Credit Value:3
Course Code:MKTG-1116
Explore the ever-changing social media environment and best practices. Examine social media platforms and how to use them strategically to promote products. Learn how to develop an influencer, social listening, community management, and social media plan to deliver marketing goals and objectives.
Credit Value:3
Course Code:MKTG-2010
Examine the process of consumer decision making and the implications for marketing. Explore the impact of the purchase environment, culture, and the people who influence buyers and their effect on a buyer's purchase choice.
Credit Value:3
Course Code:MKTG-2014
Examine the components of using, interacting with, and creating a digital marketing presence. Develop a digital marketing plan and learn to develop relevant textual, visual, and audio content. Discover the necessity for ethical practices that emphasize privacy and security. Assess trends and emerging technologies in digital media marketing to anticipate future applications.
Credit Value:3
Course Code:MKTG-2015
Explore digital marketing technologies and their various applications.. Discover how to apply these technologies and develop skills in digital storytelling, video and image creation to align with Integrated Digital Marketing Plans. Utilize metrics, measurement and evaluation to monitor campaigns.
Credit Value:3
Course Code:MKTG-2016
Learn the basics of forecasting and metrics for business and marketing planning. Explore analytic and conversion optimization tools to plan for digital marketing and measurement. Examine mainstream and emerging research processes and methodologies with an emphasis on data interpretation and analysis.
Credit Value:3
Course Code:MKTG-2020
Explore public relations theory and practice. Study the development of the field including concepts, issues, and principles of practice as well as models and theories guiding the practice. Apply theory to public relations program planning and management.
Credit Value:3
Course Code:MKTG-2040
Building upon the knowledge gained in the foundational marketing courses, discover the marketing principles for strategic planning. Develop analytical and decision-making skills, both critical for becoming a successful marketing manager in this era of global competition, the continuous emergence of new technologies, and fast-changing markets.
Credit Value:3
Course Code:NCPR-1018
Prior to applying for employment opportunities, there are a number of activites and requirements to complete. This course is intended to explore those activities, to enable a positive transition to the workforce.
Credit Value:0
Course Code:NCPR-2025
Validate achievement of program level outcomes by creating a polished and professional portfolio containing artifacts from industry experiences, course work, volunteer opportunities, certifications and additional learning experiences.
Credit Value:0
