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International Sales and Marketing

COURSE DETAILS

COST:
$550 + HST
DURATION:
2-full day workshop + 30-day self-study + FITTskills assessment
DELIVERY METHOD:
In-Person
LOCATION:
Charlottetown, Prince of Wales Campus
AVAILABILITY:
January 21 & 22, 2026

CONTACT

For inquiries regarding this course, contact the Customized Training department by email or phone: 902-316-0055.

This course details considerations an organization must make when promoting and selling products and/or services beyond domestic borders. It examines important concepts related to marketing, sales and e-commerce in countries with different laws, political and economic environments, and cultures. International marketing attempts to position an organization's products and services, brand and communications so they meet the needs and preferences of each target country or region. Marketing activities are designed to generate awareness and demand for the organization's offerings, and sales activities should convert awareness and demand into purchases. 

E-Commerce is an important sales channel for international marketers as it provides direct access to customers anywhere in the world and reduces the transactional/logistical costs typically associated with marketing and selling products/services across borders. The type and prevalence of technology available varies across international markets and influences which channels work best to reach target customers. 

Earn a FITT Certificate in International Trade:

Successful completion of any three (3) FITTskills courses

Earn a FITT Diploma in International Trade:

Successful completion of all six (6) FITTskills courses

A FITT Diploma in International Trade sets you on the way to earning this prestigious CITP®|FIBP® designation. Requirements for CITP®|FIBP® designation:   

  • Earn the FITT Diploma by completing all six FITTskills courses
  • Complete three years of full-time work experience in international trade
  • Agree to abide by the CITP®|FIBP® standards of ethical conduct
  • Apply for the CITP® designation

Upon successful completion of this course, the individual will be able to: 

1. Adapt products and services for the specific international market being targeted. 

2. Develop an international brand that appeals to the values and preferences of the target market. 

3. Develop an international sales and marketing plan to fulfill the market entry and competitive strategies. 

4. Promote the brand and its identified products and services to create demand in the designated market. 

5. Establish effective sales channels, pricing strategy and sales agreements within legal and regulatory requirements to minimize risks while ensuring benefits to all parties. 

6. Provide efficient delivery of purchases and customer support to encourage future sales. 

7. Develop an e-commerce operation that benefits from advantages of digital technology to increase reach, decrease costs and enhance customer experience. 

International Sales and Marketing - Registration