International Market Entry Strategies

Earn a FITT Certificate in International Trade:

Successful completion of any three (3) FITTskills courses

Earn a FITT Diploma in International Trade:

Successful completion of all six (6) FITTskills courses

A FITT Diploma in International Trade sets you on the way to earning this prestigious CITP®|FIBP® designation. Requirements for CITP®|FIBP® designation:   

• Earn the FITT Diploma by completing all six FITTskills courses
• Complete three years of full-time work experience in international trade
• Agree to abide by the CITP®|FIBP® standards of ethical conduct
• Apply for the CITP® designation

Upon successful completion of this course, the individual will be able to: 

1. Select the most advantageous market entry strategy based on research and analysis of options and potential issues. 

2. Develop an international business plan, including key business strategies with metrics to monitor success. 

3. Develop a strategic plan for market entry using the international business plan. 

4. Develop, implement and monitor an organizational code of ethics/ conduct to support professionalism and organizational decision making in international trade activities. 

5. Comply with domestic and foreign legal requirements that govern international trade activities. 

6. Establish and manage strategic alliances through use of research, evaluation, negotiation and continued communication. 

7. Use knowledge of target market’s culture to establish and maintain productive business relationships. 

8. Manage direct and indirect exports to maximize profit and ensure efficient distribution and control. 

9. Develop and manage foreign direct investment arrangements, such as foreign mergers and acquisitions. 

10. Plan for foreign franchising and licensing opportunities.