The Marketing & Communications department at Holland College is seeking a highly skilled Communications and Content Officer. Reporting to the Director, the successful candidate will be responsible for the following duties:

• Build and maintain relationships with journalists, editors, and other media professionals.
• Pitch college stories, research findings, and event information to local, regional, national, and international media outlets.
• Respond to media inquiries promptly, identify appropriate subject matter experts, help them prepare for interviews with briefing notes, and Q&As, and coordinate interviews.
• Prepare and distribute news releases, media advisories, and college quotes for partner releases.
• Prepare regular media reports to assess the effectiveness of media relations efforts.
• Coordinate media training for college executive, staff, and faculty as required.
• Manage content on Holland College digital and print platforms.
• Create compelling content for the college website ensuring that style and voice are consistent with brand strategy and standards.
• Maintain Degree Pathways database, ensuring that all entries are consistent and up to date.
• Write stories and blog posts that promote college programs, faculty and student success.
• Update content for the Custom View Book and ensure view book content and web content are consistent.
• Provide proofreading, fact verification, copy-editing, and writing support to other departments as required.
• Editor of an internal e-newsletter published twice monthly.
• Develop and execute internal communication strategies, presentations and content for the President and college executive to keep staff and faculty informed about college updates, policies, and events.
• Assist with development of marketing campaigns to attract prospective students.
• Coordinate media attendance and coverage for key college events.
• Develop and implement crisis communication plans, strategies, and processes.

• Post-secondary diploma or a university degree in Communications/Public Relations, Journalism, or related program.  An equivalent combination of education, training and experience maybe considered.
• Three (3) years’ relevant experience that demonstrates superior writing, editing and proofreading skills, and a working knowledge of a wide range of communications and marketing materials.
• Ability to take initiative and demonstrate creativity as well as good judgment.
• Active and highly skilled on multiple Digital and Social Media platforms. Proficiency, understanding and a proven ability to write for different channels is required.
• Proven delivery of communications and audience engagement strategies in a fast-paced environment with tight timelines.
• Solid time management skills, with the ability to balance multiple priorities and produce materials to meet tight deadlines.
• Strong interpersonal, project management and relationship-building skills with an ability to work with multi-partner teams in a fast-paced environment, across locations; responds to requests quickly and professionally.

Please submit your resume, cover letter, and three references by email, quoting the competition number #24-58

Human Resources
Montgomery Hall
t: 902.566.9514
careers@hollandcollege.com

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