DUTIES AND RESPONSIBILITIES
The Marketing & Communications department at Holland College is seeking a highly skilled Communications and Content Officer. Reporting to the Director, the successful candidate will be responsible for the following duties:
- Build and maintain relationships with journalists, editors, and other media professionals.
- Pitch college stories, research findings, and event information to local, regional, national, and international media outlets.
- Respond to media inquiries promptly, identify appropriate subject matter experts, help them prepare for interviews with briefing notes, and Q&As, and coordinate interviews.
- Prepare and distribute news releases, media advisories, and college quotes for partner releases.
- Prepare regular media reports to assess the effectiveness of media relations efforts.
- Coordinate media training for college executive, staff, and faculty as required.
- Manage content on Holland College digital and print platforms.
- Create compelling content for the college website ensuring that style and voice are consistent with brand strategy and standards.
- Maintain Degree Pathways database, ensuring that all entries are consistent and up to date.
- Write stories and blog posts that promote college programs, faculty and student success.
- Update content for the Custom View Book and ensure view book content and web content are consistent.
- Provide proofreading, fact verification, copy-editing, and writing support to other departments as required.
- Editor of an internal e-newsletter published twice monthly.
- Develop and execute internal communication strategies, presentations and content for the President and college executive to keep staff and faculty informed about college updates, policies, and events.
- Assist with development of marketing campaigns to attract prospective students.
- Coordinate media attendance and coverage for key college events.
- Develop and implement crisis communication plans, strategies, and processes.