Holland College | Prince of Wales alumnus donates memorabilia to college
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Prince of Wales alumnus donates memorabilia to college


One of Atlantic Canada’s most colourful characters, entrepreneur and businessman “Jumpin’ Jack” Proud has donated an extensive collection of Prince of Wales College memorabilia to Holland College.

Mr. Proud, 90, who now lives in Moncton, was on the Island recently for a Prince of Wales College reunion, part of which was held in the Florence Simmons Performance Hall on Holland College’s Prince of Wales Campus. The collection includes several graduation and sports team photographs.

A graduate from Prince of Wales College’s Class of 1947, Jack Proud is described in the year book as “an athlete and a gentleman.” His lifelong interest in sports and his commitment to his community bear out that early description. He earned the nickname “Jumpin’ Jack” through his early business ventures in Prince Edward Island, where many people still fondly recall the activities at the Rustico Resort, which he established and ran for many years. For more than 50 years, he was the regional representative for World’s Finest Chocolate, helping schools and not-for-profits all over Atlantic Canada with their fundraising chocolate bar campaigns. After moving to Moncton in the late 1980s, Mr. Proud earned a second nickname, that of Moncton’s “King of Chocolate.”

Michael O’Grady, vice president of innovation, enterprise and strategic development at Holland College, said Mr. Proud’s collection is a valuable addition to the college’s Prince of Wales memorabilia.

“Holland College is proud of the historical significance of the building we now call the Charlottetown Centre, which was originally built for Prince of Wales College on land on which PWC was situated for a century. Mr. Proud’s generous donation of items, which date back more than 70 years, will help Holland College honour its heritage.”

Plans are underway to create an online archive of Mr. Proud’s collection, along with photographs, yearbooks and clippings donated by other Prince of Wales alumni.


For more information about this release, please contact:
Sara Underwood, Media and Communications Officer
Tel: 902-566-9695
Date: Monday, September 19, 2016