Holland College | Marketing and Advertising Management

Marketing and Advertising Management

Start Date: September
Length: 2 Years
Location: Tourism & Culinary Centre
Credential: Diploma, Marketing and Advertising Management
  • Grade 12 or equivalent with credits at or above the general level
  • Résumé including work and volunteer experience with applicable dates, membership in groups, associations or athletics, awards and distinctions, and any other information about yourself relevant to the program.

NOTE: If your first language is not English please review our English Language Requirements page.

Fees for the academic year 2020/2021. Please note: Tuition and Fees are listed in Canadian dollars.

First-year international students pay an additional $4,000 CAD student fee, second-year international students pay an additional $3,250 CAD student fee (2020/2021 only).
International Health Fee is an additional $750 per year.
International Student Fees are due on the first day of class.

Tuition and Other Fees 1st Year 2nd Year
Tuition $ 4,576 $ 3,744
Lab Fee $ 125 $ 75
Student Union $ 168 $ 168
Health Insurance Fee $ 420 $ 420
Fitness Centre Fee $ 80 $ 80
Graduation Fee $– $ 100
Total $ 5,369 $ 4,587
1stinstallment due upon first day of class $ 3,289 $ 2,432
2ndinstallment due January 6 $ 2,080 $ 2,155
Other Program Costs 1st Year 2nd Year
Purchased Books $ 990 $ 470
On site parking $ 164 $ 164
Total $ 1,154 $ 634

Graduates from this program find employment with:

  • Marketing departments
  • Advertising agencies
  • Service firms
  • Government agencies
  • Retail organizations
  • Non-profit organizations
  • Market researchers
  • Public relations firms
  • Self-employment
  • Sales

Degree Pathways

Many Holland College programs have degree pathways. For more information, see our Degree Pathways section.

Program Overview

In the Marketing and Advertising Management program you will examine real life marketing situations, learn how to conduct market research through focus groups and surveys, and how to use that information to build marketing, business, and public relations plans. Emphasis is placed on developing your written and oral communication skills through group work and presentations.

Throughout the program, you will build your network of contacts at industry events and during on the job training. Students and graduates are in demand for the marketing skills they acquire, especially in digital marketing for small business. By the time you graduate, you’ll be ready to enter the workforce, or you may continue your education through a degree pathway.

This program is located in the Tourism and Culinary Centre. Take a virtual tour of the Tourism and Culinary Centre here.

View a detailed list of courses for this program.

This is a U.S. Federal Aid Approved program.

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Business Administration

The two-year Business Administration program at Holland College teaches entrepreneurship, fundamental business functions, and the communication skills you need for a career in business management.

Tourism and Travel Management

Prepare for an exciting career in the Tourism and Events Management industry with this two-year program. Spend your first year studying introductory courses to tourism, hospitality, and events coordination, and in your second year, choose between two areas of specialization, Tourism and Travel Coordinator or Events Coordinator.


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