Social Media Marketing for Small Businesses

Course Section: MICRO-SMM-0401

Description
This training is designed to provide concrete tools for users who manage social media accounts on behalf of businesses. It will outline how social media fits within an overall marketing & communications plan, and review important considerations for online brand management. Topics include selecting appropriate platforms, developing a consistent brand voice, development a content plan that allows for flexibility and consistency, and analyzing the effectiveness of chosen platforms and content. Social Media Marketing for Small Businesses was built based on discussions with small businesses and individuals who are self-employed. Through these discussions it was noted that although small businesses have the knowledge and expertise to sell products or deliver services in their industry, they do not have the foundations of digital marketing in order to advertise and promote their business. Social media marketing training is crucial for small businesses as it provides the necessary skills to navigate the dynamic digital landscape effectively. By learning how to create engaging content, target specific audiences, and analyze performance metrics, businesses can maximize their presence on social media platforms. Training also ensures businesses stay updated on the latest trends and best practices, enabling them to adapt quickly and maintain competitiveness.

Credit Related Information:
This is a Microcredential.

Notes:
This course will be delivered on-line in asynchronous format (no scheduled classes). There will be no face to face classes.

Instructor:
Michelle MacNeill

Course Cost
$249.00 + HST

Duration
16 hour(s)